SELLERS +
MARKETING

Living room with a blue sectional sofa, striped and textured pillows, beige throw blanket, round white coffee table with a candle and coaster, light blue paneled walls, window with white frame, and decorative artwork, with overlay text promoting real estate services by Ken Boyd.

DOWNLOAD OUR SELLERS’ FLOW GUIDE

Get a step-by-step breakdown of the Home Selling process including an overview of your marketing flow.

Flowchart titled 'From the Dock to the Deal' depicting a real estate marketing process with steps including photography, videography, MLS listing, social media posts, and open house promotions.

It's all about giving you more — a strategy that goes beyond the basics.

5 Step Marketing Flow

Professional camera capturing high-quality visuals of a staged living room, highlighting step 1 of Ken Boyd’s 5-step marketing strategy.

1) High Quality Visuals

  • Professional Photography + Videography
  • 2-Minute Video capturing every aspect of the space
Person viewing a property listing on a laptop, representing Step 2 of Ken Boyd’s marketing strategy: MLS exposure and social media promotion

2) Online Presence + Social Media

  • MLS Listing
  • Social Media Videos for the listing made by marketing and videography experts
Stop hand signal icon in blue and black.
White hand symbol inside a circle with arrow on a blue background, representing the pause point where most real estate marketing stops—inviting viewers to explore further.

Most real estate marketing plans stop here . . .
Let’s dive deeper!

Person viewing a home listing on a smartphone and laptop, illustrating the launch and exposure phase of a real estate marketing plan through social media and landing pages.

3) Launch + Exposure

  • Social Media Touchpoint 1 (Linkedin, Facebook, Instagram) - for initial launch + exposure
  • Landing Page: Dedicated listing page or banner on the realtor’s website
A postcard with a home photo beside a blue envelope and white flowers, representing print and physical marketing materials like brochures and mailers used in real estate campaigns.

4) Print + Physical Marketing

  • Brochure/Handout - Highlights key features, home benefits, and possibly the neighbourhood
  • Postcards for Mailing If needed as part of your custom plan for success.
Close-up of a person using a smartphone, representing ongoing social media engagement and communication during a real estate marketing campaign.

5) Ongoing Engagement + Promotion

  • Social Media Touchpoint 2 (Linkedin, Facebook, Instagram) - Showcasing lifestyle + best home features
  • Guaranteed + Ongoing Communication With potential buyers, ensuring you're informed every step of the way
  • Social Media Touchpoint 3 (LinkedIn, Facebook, Instagram) – Continued promotion in various ways to appeal to different buyer types and communication styles

This structured approach ensures maximum exposure and leaves an impression that is both professional + engaging.

Social media isn't one and done - we want to highlight different selling features in various methods to appeal to as many buyers as possible.

Questions about the strategy?

Our approach can be customized to your property.

Let's Chat
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